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What is the Gig Economy work in Latin America?
August 25, 2021
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3 minute read
What is the Gig Economy work in Latin America?

The Gig Economy definition, is a non-exclusive business model, where people (Gig economy workers) perform a task at the request of another (client) through a channel, (App or a website), which offers the necessary services to carry out a commercial transaction and manage a service or product.

Starting almost immediately from any of the gig economy apps that exist, having a flexible schedule, accepting one-time jobs and at any time, is the reason why this type of work has gained popularity, and became the largest source of income for the population in countries like Mexico, Chile, Colombia and Brazil.

Although the term Gig Economy was created more than a decade ago in the United States, it is today, after the labor crisis caused by the pandemic, especially in regions such as Latin America, that the concept is gaining strength among those seeking to generate income.

If you see technology as an opportunity to achieve success as an entrepreneur, then you should start to familiarize yourself with the Gig Economy.

Why offer Gig Economy jobs in Latin America?

Best Gig economy jobs in Latin America are a growing model

Rappi, Uber, Airbnb, GetNinjas and BlaBlaCar are some of the examples that we can name as success stories within the gig economy.

Only in the first quarter of 2020, when the rules of social isolation came into force and we stayed in our homes, did “at home” services and products become essential and this had a positive impact on the financial results of the gig platforms.

For instance; In Chile, according to the newspaper La Tercera, until June 2020 the largest transportation services marketplaces in the country had reported increases of up to 140% in the number of registered active drivers, compared to the same period in 2019.

You need few resources to get started with Gig economy Apps in Latin America

The Silicon Valley unicorns pioneering the Gig Economy did not start as we know them today.

In fact, the other day I was reading on the LinkedIn account of a Rappi employee the story of how they started their operations from a home in northern Colombia, recruiting a few gigsters, and with a group of friends who are passionate about technology and business.

To start, you will only need one person on your team who knows how to program, someone who is passionate about the commercial area, and another focused on marketing.

It is easy to expand your Gig Economy company to other latin countries

In 2009 Uber was born in San Francisco, California, and only 4 years later, in 2013, it had reached a couple of countries in Latin America.

The rapid expansion of the company throughout the region was mainly due to innovation. They went on to generate greater accessibility to popular services, online payments, more security, agility in the provision of the service and practicality in the onboarding of drivers.

Technology is in your favor and the core of what the Gig Economy offers

Creating a gig platform from scratch is not an easy task when your resources are limited, that is why there are already tools that can facilitate this work. Some of these are:

Power Apps: help in creating Apps to your liking.
Monday: manage your projects in different areas from the same platform to grow your business.
Twilio: strengthens and facilitates communication between your platform and its clients to offer the best service on a daily basis.
Truchecks and TruFaces: 2 services from Truora, to verify the background check of latin american gig economy workers and monitorize in real time the fraudulent faces (the ones accused of mainly identity theft) in the region, so your Gig Economy platform can block the fraudster before affecting you. 

Gig economy apps are profitable in Latin America

I will explain with the example of Brazil. Approximately 75% of the Brazilian population uses some transport application* (like the Gig economy Uber), and according to a report published in 2020 by the personal financial management application GuiaBolso, on average each of these people spends about $ 300 USD per year using these services.

This means that of the 209 million people who live in Brazil, some 196 million are spent a year, approximately 59 million dollars transporting themselves through gig applications such as Uber, Cabify or 99.

We invite you to consult the values ​​in Mexico, Chile or Colombia, and remember that there are not only transport applications, there are also delivery, specialized services, real estate rentals and many more.

* IDC and PayPal Brazil survey, December 2019.

How do you get the best gig economy workers in Latin America to serve your platform?

You always want to have the most suitable people representing your brand, in addition to guaranteeing your users the security and professionalism they seek in your application.

That said, it is essential that you look for technological tools to automate and optimize your work when choosing the best Gig economy workers in Latin America. Our recommendation?

Use Background Checks from Truora, a solution of advanced Background Checks specialized in Latin America. This solution checks judicial, international, vehicle records, among others. These strategies can promote important requirements for startups like KYC (Know your customer) and AML (Anti money laundering). 

Background Checks can be used easily in our friendly platform that gives you a PDF with the most relevant information for you to make a decision, or through our API.


To explain it better we have created this video:

To thank you for reading until the end about how to create a Gig Economy Company in Latin America, fill this short form below and we will get back to you with a full advisory with one of our representatives, for free! What could you lose when you have free advice from the experts in the region?


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